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Industries & Areas of Application

Financial Institutions

Cross & Up-Selling Scoring

Using Cross & Up-selling Scoring Models Financial Institutions can focus their attention on those customers who are likely to buy also other (Cross Selling) financial products and/or services offered by the institution or extend existing contracts (Up Selling) with additional contract options. These models are the typical example of how Risk Management departments are going hand in hand with the Marketing and Business Development departments and significantly contributing to profit optimization.