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Financial Institutions

Churning Customers or Attrition Scoring

These Scoring Models are developed with the purpose to detect those existing customers who with a high probability will close their accounts and will go to your competitors. Or such customers who will reduce their balances and will stop actively using your services and respectively will reduce your profitability.

Knowing more about those customers financial institutions can start special target marketing campaigns in order to retain them as customers and strengthen the customer relationship over time in order to secure and develop market share.