... Trough ingenious Customer Intelligence to superb performance ... |
Telecom Companies
Churning Customers or Attrition Scoring
These models are developed with the purpose to detect those existing customers who with a high probability will close their contracts or will not continue them and will go to your competitors reducing of course the profitability of the company.
Knowing more about those customers Telecom Companies can start special target marketing campaigns in order to retain them as customers and strengthen the customer relationship over time in order to secure and develop market share.