... Trough ingenious Customer Intelligence to superb performance ... |
Case Study
Optimization of Marketing and Business Development Strategies for a large Insurance Company
One of the largest Swiss Insurance companies with activities in more than 30 countries worldwide uses PRO-CR for optimization of its Business Development and Marketing Strategy.
PRO-CR is used in the area of Analytical CRM . Several scoring models such as Cross & Up-selling Models , Churning Customers or Attrition Customers Scoring Models and Revenue Scoring Models are developed and managed by using PRO-CR.
Using the advanced functionalities of PRO-CR the institution can now much more precisely manage its operations in order to achieve its strategic targets, by estimating the Risk and Profit potential related with each customer with the highest accuracy possible.
Marketing campaigns are much more focused now, by far more efficient, cost less money and have significantly higher success rates.
Implementation of PRO-CR took just few days including the preliminary pilot project phase in which the accuracy of the system was checked. From the customer side 1 scoring specialist together with 1 marketing specialist have participated in the project, they were supported by 1 PRO-CR consultant.
If you are interested in getting more information on this project please contact our consulting team or send us an E-Mail to